Vivek has led positioning, messaging, and content strategy at several B2B SaaS startups. Previously, he was a leader at Cognizant, Heap, Freshworks, and Valimail. As Sr. Director of Product Marketing at Heap Analytics he led the launch of Heap Illuminate, and as Sr. Director of Product Marketing for CX products at Freshworks he created a platform brand that was essential for the IPO. In addition, Vivek was VP of Product Marketing at Valimail, a Shasta-backed cybersecurity startup in San Francisco.  An "IT guy" turned product marketer, Vivek has been on both sides of the table as buyer and seller of technology solutions for over 20 years. He combines a unique blend of customer empathy, strategic marketing, and storytelling ability that brings business solutions to life. 

Across his career, Vivek has held a variety of roles at the intersection of marketing, technology, and digital media. As Director of Product Marketing in Cognizant Technology Solutions' new ventures unit, he was responsible for go-to-market for the Internet of Things and Product Engineering businesses and led marketing for several other internal startups as well, covering Automation/A.I./Machine Learning, Security, Interactive, and Digital Marketing.  Vivek was an early innovator in the online real estate space as VP of IT and Marketing for San Francisco-based McGuire Real Estate (now Sotheby’s).  He also worked in the mobile space at Palm Computing, where he was part of the innovative WebOS platform team that inspired Android and iOS.

Vivek is a graduate of Phillips Exeter Academy and holds a B.A. in History from Wesleyan University and an M.B.A. from Babson College. He is a board member of the Sonoma Ashram Foundation.